HERO MASHERS
As a Toy Designer at Hasbro, I helped develop the Hero Mashers. Star Wars toy line, which brought a creative, mix-and-match play pattern to iconic characters from the Star Wars universe. The figures were designed with universal connectors, allowing kids to pull apart limbs, heads, and torsos and recombine them across the line for endless mash-up possibilities.
Client : Hasbro
Toy Designer : Jeffrey Bounthavong
CONCEPT OVERVIEW
This page showcases the core idea of the line : interchangeable figure parts that let kids create their own hybrid characters. Whether it’s giving Darth Vader Chewbacca arms or turning a Stormtrooper into a droid-hybrid, the system encouraged imaginative customization by mixing across characters, accessories, and even vehicles.
$9.99 PRICE POINT - CORE FIGURES
The entry-level assortment featured single mashable action figures with one included weapon. Each figure was fully modular, allowing for arms, legs, heads, and accessories to be swapped with other characters in the line to build custom creations.
$14.99 PRICE POINT - DELUXE FIGURES
This tier expanded the play experience with deluxe figures that included oversized accessories like jet packs, large blasters, or mechanical limbs. These accessories were also designed to be swappable, providing kids with more ways to mash and remix their characters.
$19.99 PRICE POINT - FIGURE + VEHICLE
At this level, each figure came packaged with a vehicle that also integrated with the mashable system. Figures could ride the vehicles or combine parts to create new vehicles and characters, further extending the line’s modular creativity.
$29.99 PRICE POINT - DUAL PACK WITH FX ARMS
This pack included two mashable figures and a set of unique FX arms sculpted to simulate Force powers, lightning, or energy effects. These arms could be swapped in for regular limbs, letting kids power-up their characters and visually represent special abilities in play.
$29.99 PRICE POINT - TRANSFORMING VEHICLE + FIGURE
This large set came with a transformable vehicle and a mashable figure. The vehicle could be reassembled into different configurations, such as converting an X-Wing into a walker, offering dynamic versatility and extending the mash-up play into vehicle design as well.
$49.99 PRICE POINT - MULTIPACK
The highest tier in the line offered a five-figure multipack, each with their own weapon accessory. This set was designed for instant collection building and included a curated mix of iconizc characters with colorways and accessories not found in the single packs.
$49.99 PRICE POINT - MULTIPACK
The Hero Mashers Star Wars line was built to support a wide range of price points and play patterns. From $9.99 basic figures to $49.99 multipacks, each product emphasized customizability and imaginative play. The line’s modular design made every figure, vehicle, and accessory part of an ever-expanding creative system.